Resume

Education

2008-2011 - The University of Texas at Austin

M.S. in Information Studies, concentration in Information Architecture

2008-2009 - Austin Community College

Webmaster Certification

2000-2003 - The University of Texas at Dallas

B.A. in Psychology, Minor in Performing Arts. Magna Cum Laude and School Honors graduate.

Software Proficiencies/Certifications

MS Office, HTML, CSS, XML, PHP, Adobe Photoshop, Adobe Dreamweaver, Adobe Flash, Google AdWords Certification, Google Analytics, Yahoo Search Marketing, MSN AdCenter

Employment History

09/11-Present - BuildASign.com, Austin, TX

Online Marketing Manager

• Managed online marketing team, leading efforts in PPC, SEO, social media, email marketing, and affiliate programs.
• Analyzed performance data in all online marketing channels and created reports.
• Used Omniture SiteCatalyst, Google Analytics, and SQL databases to report on marketing outcomes.
• Optimized paid search accounts for BuildASign in Google AdWords and Microsoft AdCenter
• Formulated SEO strategy to be executed by SEO associates.

02/10-09/11 - uShip, Austin, TX

Senior Marketing Associate

• Managed PPC campaigns for uShip.com in Google AdWords, Yahoo Search Marketing, MSN AdCenter, and other third-tier PPC search engines.
• Led landing page testing efforts to increase conversion rates and ROI.
• Designed landing pages for PPC campaigns.
• Tracked ad spend, revenue generation, and ROI for PPC ad campaigns.

05/10-08/10 - Karmaback, Austin, TX

SEM Consultant

• Assisted with launch of Karmaback, Inc. search engine marketing campaigns as a capstone experience project for the UT iSchool.
• Consulted on the creation of AdWords, LinkedIn, and Facebook PPC campaigns.
• Managed and optimized AdWords marketing efforts, using both text-based and display advertising.
• Created landing page wireframes and tested several iterations for conversion optimization.

02/09-02/10 - TechSkills, Austin, TX

Internet Marketing Assistant

• Managed PPC and SEO efforts for TechSkills, a career school with campuses nationwide
• Suggested and implemented website changes for usability, information architecture, and SEO benefit
• Conducted usability testing to find design issues on TechSkills website
• Implemented new system of online project management to manage tasks and collaborative efforts
• Analyzed web analytics and business reports to improve online lead generation efforts
• Led new social media initiatives, placing TechSkills on social media sites such as Facebook and Twitter

03/08-02/09 - Leverage Marketing, Austin, TX

Pay Per Click Specialist

• Managed pay-per-click campaigns for clients in all major search engines
• Planned strategy for online marketing campaigns, including keyword research, creating ad copy, landing page optimization, competitive analysis, and all other aspects of PPC campaign management
• Analyzed marketing data to develop strategy and gauge performance
• Created text and image ads for online advertising campaigns
• Composed detailed account performance reports for clients

11/07-02/08 - Volt, Austin, TX

Email Technical Support (Apple)

• Provided billing and customer support for users of Apple iTunes Music Store
• Used various tools and programs to increase productivity

08/04-10/07 - Self Employed

Freelance Marketing and Promotions

• Performed freelance work as an event marketing manager and brand ambassador for local and national mobile marketing projects
• Drove and maintained company vehicles
• Trained and supervised temp staff
• Responsible for event reporting, photo recaps, and uploading appropriate forms to company websites
• Interacted with consumers and educated them on the benefits of client’s products
• Clients included Taco Bell, Mountain Dew, Dr Pepper, Blockbuster Video, Coca-Cola, Wal-Mart, Buick, National Football League, Microsoft, and CareerBuilder.com