shawn livengood dot com



2008-2011 - The University of Texas at Austin

M.S. in Information Studies, concentration in Information Architecture

2008-2009 - Austin Community College

Webmaster Certification

2000-2003 - The University of Texas at Dallas

B.A. in Psychology, Minor in Performing Arts. Magna Cum Laude and School Honors graduate.

Software Proficiencies/Certifications

MS Office, HTML, CSS, XML, PHP, Adobe Photoshop, Adobe Dreamweaver, Adobe Flash, Google AdWords Certification, Google Analytics, Yahoo Search Marketing, MSN AdCenter

Employment History

05/16-Present - Explore Consulting, Bellevue, WA

Senior Digital Marketing Consultant

  • Consulted with clients on digital marketing strategies for SEO, PPC, Amazon, and social media.
  • Reported on search marketing results to clients.
  • Implemented digital marketing strategies and updated client websites.
  • Presented digital marketing proposals to clients.

03/14-05/16 - GPO Inbound, Austin, TX

Director of Inbound Marketing

  • Led PPC and SEO strategy for clients of GPO Inbound.
  • Reported on search marketing results to clients.
  • Helped develop SEM proposals for prospective clients.
  • Provided training and mentorship to junior employees on the GPO Inbound team.

01/13-02/14 - Home Improvement Leads, Austin, TX

Director of Search Marketing

  • Directed search marketing (PPC and SEO) efforts for,, and other microsites owned by Home Improvement Leads.
  • Hired and supervised PPC and SEO managers.
  • Formulated SEM strategy for Home Improvement Leads microsites.
  • Established ROI goals and reported results to executive team.
  • Created daily and weekly reports to track results.

09/11-01/13 -, Austin, TX

Online Marketing Manager

  • Managed online marketing team, leading efforts in PPC, SEO, social media, email marketing, and affiliate programs.
  • Analyzed performance data in all online marketing channels and created reports.
  • Used Omniture SiteCatalyst, Google Analytics, and SQL databases to report on marketing outcomes.
  • Optimized paid search accounts for BuildASign in Google AdWords and Microsoft AdCenter
  • Formulated SEO strategy to be executed by SEO associates.

02/10-09/11 - uShip, Austin, TX

Senior Marketing Associate

  • Managed PPC campaigns for in Google AdWords, Yahoo Search Marketing, MSN AdCenter, and other third-tier PPC search engines.
  • Led landing page testing efforts to increase conversion rates and ROI.
  • Designed landing pages for PPC campaigns.
  • Tracked ad spend, revenue generation, and ROI for PPC ad campaigns.

05/10-08/10 - Karmaback, Austin, TX

SEM Consultant

  • Assisted with launch of Karmaback, Inc. search engine marketing campaigns as a capstone experience project for the UT iSchool.
  • Consulted on the creation of AdWords, LinkedIn, and Facebook PPC campaigns.
  • Managed and optimized AdWords marketing efforts, using both text-based and display advertising.
  • Created landing page wireframes and tested several iterations for conversion optimization.

02/09-02/10 - TechSkills, Austin, TX

Internet Marketing Assistant

  • Managed PPC and SEO efforts for TechSkills, a career school with campuses nationwide
  • Suggested and implemented website changes for usability, information architecture, and SEO benefit
  • Conducted usability testing to find design issues on TechSkills website
  • Implemented new system of online project management to manage tasks and collaborative efforts
  • Analyzed web analytics and business reports to improve online lead generation efforts
  • Led new social media initiatives, placing TechSkills on social media sites such as Facebook and Twitter

03/08-02/09 - Leverage Marketing, Austin, TX

Pay Per Click Specialist

  • Managed pay-per-click campaigns for clients in all major search engines
  • Planned strategy for online marketing campaigns, including keyword research, creating ad copy, landing page optimization, competitive analysis, and all other aspects of PPC campaign management
  • Analyzed marketing data to develop strategy and gauge performance
  • Created text and image ads for online advertising campaigns
  • Composed detailed account performance reports for clients

11/07-02/08 - Volt, Austin, TX

Email Technical Support (Apple)

  • Provided billing and customer support for users of Apple iTunes Music Store
  • Used various tools and programs to increase productivity

08/04-10/07 - Self Employed

Freelance Marketing and Promotions

  • Performed freelance work as an event marketing manager and brand ambassador for local and national mobile marketing projects
  • Drove and maintained company vehicles
  • Trained and supervised temp staff
  • Responsible for event reporting, photo recaps, and uploading appropriate forms to company websites
  • Interacted with consumers and educated them on the benefits of client’s products
  • Clients included Taco Bell, Mountain Dew, Dr Pepper, Blockbuster Video, Coca-Cola, Wal-Mart, Buick, National Football League, Microsoft, and

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