Search Engine Optimization (SEO)
Search engine optimization (SEO) is the art of optimizing websites for better visibility in organic search results in search engines like Google. Good SEO is a combination of adhering to technical best practices, creating a solid content strategy, optimizing on-site keywords, and looking for link opportunities from other sites. I've been a practicing SEO consultant for over a decade, and have helped businesses of all sizes achieve their goals and get more customers.
Here are some of the SEO consulting packages that I offer to my clients:
Search Engine Optimization (SEO) Deep Dive Assessment
Service Description: This is a deep-dive assessment of your entire SEO strategy. This opportunity identification project includes:
A one-hour discovery session to discuss the current state of your SEO, your desired future state for SEO, and your business goals tied to search marketing.
Review of technical factors (robots.txt, sitemap, site errors, etc.).
Site speed analysis.
SEO title tag and meta description review.
SEO content review.
Backlink profile analysis.
A report covering assessment findings as well as a prioritized list of action items.
A 90-minute debrief session to review findings with you.
Ideal For: Businesses who would like to increase traffic and revenue from organic search channels.
Pricing: $999
SEO Ongoing Support
Ongoing SEO packages include:
Technical SEO Review: Initial review of technical SEO factors and a plan for improvement.
Sitemap Refresh: Monthly
404 Error Resolution: Fix 404 errors and help Google index your site better.
SEO Metadata Optimization: Optimization of title tags, meta descriptions, and H1 tags.
SEO Content Optimization: Content revisions to optimize pages for SEO and AI ranking.
New SEO Content: New pages or blog posts each month, optimized for SEO results.
Linkbuilding Strategy: One linkbuilding strategy document per year.
Keyword Research: Research of up to 20 target keywords per quarter.
Keyword Rank Tracking: Up to 20 keywords.
Google Analytics: One-time setup of Google Analytics, unlimited conversion event setup, plus up to two hours of analytics support per month.
Monthly Communication: Monthly phone call to discuss previous month's results and plan priorities for the coming month.
Looker Dashboard: One Looker dashboard to visualize key performance indicators (KPIs).
Reporting: Monthly report emailed the first week of the month.
Pricing: Starting at $999 per month
SEO Keyword Research
Service Description: Open-ended keyword research projects to identify optimal target keywords for SEO efforts.
Ideal For: Businesses with established SEO efforts that require additional support to research new SEO opportunities.
Pricing: $150/hour
“Shawn is thoughtful, communicative, efficient, and possesses the rare ability to break down daunting tasks into manageable steps. It is clear that he is not only a skilled and experienced digital marketer, he is also a deft strategist and a gifted teacher. The way he approaches his work demonstrates that he truly cares both about the quality of his work and about delivering a pleasant experience for the people behind the businesses he serves.”