Education
2008-2011 – The University of Texas at Austin
M.S. in Information Studies, concentration in Information Architecture
2008-2009 – Austin Community College
Webmaster Certification
2000-2003 – The University of Texas at Dallas
B.A. in Psychology, Minor in Performing Arts. Magna Cum Laude and School Honors graduate.
Software Proficiencies/Certifications
HTML, CSS, XML, PHP, Google Ads Certification, Google Analytics Certification, Google Tag Manager, Microsoft/Bing Ads Certification, Amazon Search Optimization, Mobile App Advertising
Employment History
05/2016 – Present – RSM , Seattle, WA
Digital Marketing Supervisor
- Consulted with clients on digital marketing strategies for SEO, PPC, Amazon, and social media.
- Developed web analytics measurement plans and custom reports using Google Analytics, Google Tag Manager, and Google Data Studio.
- Reported on search marketing results to clients.
- Implemented digital marketing strategies and updated client websites.
- Presented digital marketing proposals to clients.
03/2014 – 05/2016 – GPO Inbound, Austin, TX
Director of Inbound Marketing
- Led PPC and SEO strategy for clients of GPO Inbound.
- Reported on search marketing results to clients.
- Helped develop SEM proposals for prospective clients.
- Provided training and mentorship to junior employees on the GPO Inbound team.
01/2013 – 02/2014 – Home Improvement Leads, Austin, TX
Director of Search Marketing
- Directed search marketing (PPC and SEO) efforts for Calfinder.com, HomeImprovementLeads.com, and other microsites owned by Home Improvement Leads.
- Hired and supervised PPC and SEO managers.
- Formulated SEM strategy for Home Improvement Leads microsites.
- Established ROI goals and reported results to executive team.
- Created daily and weekly reports to track results.
09/2011 – 01/2013 – BuildASign.com, Austin, TX
Online Marketing Manager
- Managed online marketing team, leading efforts in PPC, SEO, social media, email marketing, and affiliate programs.
- Analyzed performance data in all online marketing channels and created reports.
- Used Omniture SiteCatalyst, Google Analytics, and SQL databases to report on marketing outcomes.
- Optimized paid search accounts for BuildASign in Google AdWords and Microsoft AdCenter
- Formulated SEO strategy to be executed by SEO associates.
02/2010 – 09/2011 – uShip, Austin, TX
Senior Marketing Associate
- Managed PPC campaigns for uShip.com in Google AdWords, Yahoo Search Marketing, MSN AdCenter, and other third-tier PPC search engines.
- Led landing page testing efforts to increase conversion rates and ROI.
- Designed landing pages for PPC campaigns.
- Tracked ad spend, revenue generation, and ROI for PPC ad campaigns.
05/2010 – 08/2010 – Karmaback, Austin, TX
SEM Consultant
- Assisted with launch of Karmaback, Inc. search engine marketing campaigns as a capstone experience project for the UT iSchool.
- Consulted on the creation of AdWords, LinkedIn, and Facebook PPC campaigns.
- Managed and optimized AdWords marketing efforts, using both text-based and display advertising.
- Created landing page wireframes and tested several iterations for conversion optimization.
02/2009 – 02/2010 – TechSkills, Austin, TX
Internet Marketing Assistant
- Managed PPC and SEO efforts for TechSkills, a career school with campuses nationwide
- Suggested and implemented website changes for usability, information architecture, and SEO benefit
- Conducted usability testing to find design issues on TechSkills website
- Implemented new system of online project management to manage tasks and collaborative efforts
- Analyzed web analytics and business reports to improve online lead generation efforts
- Led new social media initiatives, placing TechSkills on social media sites such as Facebook and Twitter
03/2008 – 02/2009 – Leverage Marketing, Austin, TX
Pay Per Click Specialist
- Managed pay-per-click campaigns for clients in all major search engines
- Planned strategy for online marketing campaigns, including keyword research, creating ad copy, landing page optimization, competitive analysis, and all other aspects of PPC campaign management
- Analyzed marketing data to develop strategy and gauge performance
- Created text and image ads for online advertising campaigns
- Composed detailed account performance reports for clients