Will search marketing actually work for my cosmetic dentistry practice?

Online search is an excellent channel for reaching qualified patients because you can target customers exactly when they need your services.  Searchers have already shown that they are interested in your services – we just need to show these prospects a compelling offer to turn them into a patient.

What kind of return on investment can I expect?

ROI varies based on several factors, including local competition and the lifetime value of a patient at your practice. We can work with you to identify the value of a patient, and ensure that we are focusing on procedures that are likely to drive a good ROI for your business.

What budget do I need for search marketing?

Cosmetic dentistry is an extremely competitive industry, especially if you have several other dentists in your area. For most cosmetic dentists, we recommend a monthly ad spend budget of at least $2,000 per month. This helps you get adequate ad coverage to reach all the prospective patients in your area by getting good visibility in search results. Consider the average lifetime value of a new patient and how many new patients you would like to get per month. Remember that other dentists in your area will be competing for these same patients – the more dentists in your area, the higher your budget will need to be to get visibility for your ads.

How can I be sure that search marketing leads are qualified patients?

We will target only qualified customers who are actively searching for cosmetic dentistry services. Using thorough keyword research, we can identify the right search queries that indicate a high-intent prospect. We then target those queries using search ads and SEO to drive those searchers to your practice. Geographic restrictions are also put in place on the ads to ensure that leads come from areas close by your office.

How involved do I need to be in this process?

As involved as you want to be. Some clients prefer to be hands-off so that they can focus on their dental practice instead of worrying about marketing details. Others find the marketing process interesting, and wish to be more involved. You can do as much or as little work as you want to related to your practice marketing.

Will I receive regular updates and detailed reports on my campaign performance?

Absolutely! Each digital marketing engagement includes:

• One monthly report covering search marketing performance.
• A check-in call at the beginning of each month to discuss the previous month’s performance, and strategy for the upcoming month.
• A customized Looker dashboard with performance metrics that you can access any time.
• Email support for any questions – I answer all messages within one business day.