Digital Marketing For Small Businesses - PDF
Presented to the Oregon Coast SBDC Small Business Management Class. In this presentation, I cover marketing basics, the digital marketing landscape, and a practical, low-cost digital marketing plan geared toward small businesses.
Online Advertising For Small Businesses - PDF
In this class, I cover the basics of using online advertising in Google Ads, Microsoft Ads, Meta Ads, and TikTok Ads to promote your business. Learn how to reach potential customers who are searching for your business and find prospects who match your ideal customer profile. This presentation covers pros and cons of each platform, keyword research, audience strategy, and how to create compelling ads that will get you more customers.
Digital Marketing For Young Entrepreneurs - PDF
Presentation to the Oregon Coast SBDC Young Entrepreneurship Program. Includes an overview of the digital marketing landscape for young entrepreneurs, as well as an action plan to start a digital marketing strategy for under $50.
How To Get Found Online: SEO For Local Business – PDF
Deck from a class presented for the Oregon Coast Small Business Development Center. Provides a step-by-step strategy for local businesses to succeed with search engine optimization (SEO).
Search Marketing For Small Business – PDF
Presentation given at the Federal Way Chamber of Commerce to introduce small business owners and employees to key concepts in search marketing. Includes how-to guides for SEO, paid search advertising, and local business listing optimization.