GOOGLE AD GRANTS TRAINING AND SETUP FOR NONPROFITS
Meet your engagement and donation goals using free ad money from Google.
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Application Support
I will guide you through the application process. If you don’t get approved for an ad grant, you pay nothing.
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Account Strategy and Setup
I help you create a Google Ads strategy tailored to your nonprofit’s goals and set up a campaign structure that will help you maximize your grant dollars.
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Team Training
One 60-minute virtual training session and personalized video resources to help your team manage your Google Ad grants account going forward.
As someone who is completely new to Google Ads, I learned so much while working with Shawn. He helped us utilize our Google Ad Grants to get our Google Ads up and running, allowing us to reach new audiences of potential donors and volunteers. He is very knowledgeable about the intricacies of Google Ads and Google Ad Grants, and I appreciated how much effort he put into sharing this knowledge with me and building my own skill set so that I am able to carry this work forward even after our project together has ended.
Merrill Liddicoat, The Rosewood Initiative
STILL HAVE QUESTIONS?
What is Google Ad Grants?
Google Ad Grants is the nonprofit edition of Google Ads. It’s an in-kind advertising program that provides eligible nonprofits with $10,000 per month in free advertising credit to run text-based ads on Google Search.
How can you qualify for a Google Ad Grant?
To qualify, you need valid nonprofit status, a high-quality website focused on your mission, and enrollment in the free Google for Nonprofits program. I will help you through that process to maximize your likelihood of getting approved.
How many advertising dollars can you get from a Google Ad Grant?
Google Ad Grants provides $10,000 in free ad credit every month. This is not cash, but a dedicated budget for your Google Ads account. Since unused funds don’t roll over, it’s common for organizations to leave this free money on the table. My role is to ensure your account is set up and managed to effectively utilize this monthly budget to support your mission.
How can a Google Ad Grant help my nonprofit meet our goals?
A Google Ad Grant helps you meet key goals by connecting with people actively searching for your cause. It drives tangible results like increasing online donations, recruiting more volunteers, and promoting event sign-ups. Essentially, it turns online searches into real-world impact for your mission. An effective Google Ad Grants account can help you achieve programmatic goals across your organization and benefit all of your stakeholders.
WHAT’S INCLUDED:
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Google Ad Grants Package
60-minute discovery call to discuss account strategy and goals.
Research and setup of Google Ad Grants account, covering:
- Campaign settings
- Campaign structure
- Conversion tracking
- Search keywords
- Ad creative
- Ad assets
- Landing page recommendations
One live training session to show staff how to run the account.
Training video recordings to show staff how to complete tasks in the Google Ad Grants account.
A 60-minute debrief session to review the account and answer questions.
Pricing: $1,500 flat fee
Ready To Take The Next Step?
Contact me for a FREE 30-minute consultation to discuss your digital marketing goals for your nonprofit